ABOUT US

Soft Shine Beauty is proudly based in Lebanon and serves as the official home of Lissoftshine Professional, a brand created to empower women across the Middle East with high-performance professional hair care products.

Lissoftshine Professional combines Japanese innovation with premium ingredients sourced from Japan, ensuring safe and consistent performance. Production is carried out by a leading Chinese manufacturer known for its world-class quality control and manufacturing standards.

Rooted in science and crafted for real results, our collection helps beauty professionals deliver the kind of care and confidence every woman deserves.

OUR MISSION

  Our mission is to provide beauty salons with affordable, high-quality, and effective solutions tailored to women’s hair care needs. Each product is developed with a deep understanding of hair types common in the region, offering targeted treatments that enhance smoothness, strength, and shine.

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