ABOUT US
Soft Shine Beauty is proudly based in Lebanon and serves as the official home of Lissoftshine Professional, a brand created to empower women across the Middle East with high-performance professional hair care products.
Lissoftshine Professional combines Japanese innovation with premium ingredients sourced from Japan, ensuring safe and consistent performance. Production is carried out by a leading Chinese manufacturer known for its world-class quality control and manufacturing standards.
Rooted in science and crafted for real results, our collection helps beauty professionals deliver the kind of care and confidence every woman deserves.
OUR MISSION
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I recently tried their Color Master product and I'm absolutely in love with it! I have always been hesitant to dye my hair at home because of the harsh chemicals used in many hair dyes, but LSS Color Master was different. The low ammonia technology made me feel much more comfortable about using it, especially since I'm pregnant.